Analytics Articles
Real-time analytics architecture: Streaming ingestion and sub-second dashboards. Why batch is obsolete and how to handle event streams at scale.

Stop Batching Analytics
Why we're forcing analytics through complex batch pipelines when append-only data should work like logs. The warehouse constraint that stopped making sense.

Semantic Layers in 2025
We tested four semantic layer approaches: Looker, Omni, Cube.dev, and dbt MetricFlow. Here's what we learned about each.

From Dashboards to Dialogue
Most dashboards are never opened twice. They clutter stacks, lag behind questions, and bury insight in clicks. We're replacing dashboard sprawl with AI agents.
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Our Manifesto
The stack is broken: slow, fragmented, reactive. Our manifesto is a call to wake it up. It's time for data that works like your best teammate: always on, always thinking, always ready to help.
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