Product Intelligence

Capture product events into the lakehouse, query them with SQL, and work with behavior data like the rest of your business data. Built-in funnels, segmentation, and dashboards come on top.

Most product analytics tools treat events as a separate destination. Altertable stores product events in a low-latency analytical core so behavior, revenue, and operational data can be modeled, queried, and acted on together with SQL.

Capabilities

Core features that make product analytics part of your analytical core

Product events live in the lakehouse

Capture product events into the same analytical core as the rest of your data. No separate product analytics silo, no export pipeline, and no need to rebuild context somewhere else.

Query behavior with SQL across all your data

Join events with revenue, margins, billing, or support data in one model. Ask product questions the same way you ask every other business question. Connect your data.

Additional Capabilities

More features for collecting, exploring, and operationalizing product event data

Event ingestion SDKs

Lightweight SDKs with strong typing and validation. Capture clean product events in minutes—evolve without schema thrash. See tracking guide.

Segmentation, funnels, and built-in dashboards

Altertable includes the views teams expect for product analytics, from segmentation to funnels to dashboards, but they run directly on the same underlying lakehouse data.

Agent-ready product data

Because events sit in the same analytical core, agents can query product behavior alongside the rest of the business through MCP and AI tools.

Your language, your stack

SDKs and adapters in the languages your team already uses, so you ship without changing how you work.

Product Analytics API

import { altertable } from '@altertable/altertable-js';

// Initialize with your API key
altertable.init('YOUR_API_KEY', {
  environment: 'production',
});

// Track a user event
altertable.track('checkout_completed', {
  revenue: 49.99,
  plan: 'pro',
  currency: 'USD',
});

// Identify a user
altertable.identify('user_abc123', {
  email: '[email protected]',
  plan: 'pro',
});

Explore more use cases

Discover how else Altertable can fit into your workflow

Analytical Database

Replace Snowflake and BigQuery. A high-performance columnar engine with sub-second queries, flat pricing, and federated access to all your sources.

Data Analytics & BI

Replace Looker and Tableau. Continuous intelligence with built-in visualization, semantic models, and AI agents that surface insights proactively.

Agentic Workflows

Autonomous agents that query, model, and act on data via MCP. Connect Claude, GPT, or any AI assistant directly to your lakehouse.

Store product events where analysis happens

Join engineering, product, and data teams replacing warehouse sprawl with a faster, more affordable operational data platform.

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