Altertable

Product analytics visualizations are specialized insight types for behavioral questions. Each type optimizes for a different analysis pattern:

Segmentation: Compare metrics and breakdowns over time across user groups.
Funnel: Measure conversion through sequential steps and find drop-offs.
Retention: Track cohort return rates from a starting and returning event.

Enable Product Analytics and send events before building these insights. Data lands in the managed product_analytics catalog and can be joined with other lakehouse sources.

Segmentation

Group users into cohorts from behavioral patterns and compare segments with governed metrics in Altertable insights.

Funnel

Track user progression through sequential events to measure conversion rates and identify drop-offs.

Retention

Measure how cohorts that perform a starting event come back and perform a returning event over time.

Visualizations