# Query Data

Product Analytics data is queryable as lakehouse tables and through specialized insight types for common behavioral questions. Use these views when you want to segment users, measure retention, or inspect conversion through a funnel.

- [Segmentation](/docs/product-analytics/query-data/segmentation.md): Group users into cohorts from behavioral patterns and compare segments with governed metrics in Altertable insights.
- [Retention](/docs/product-analytics/query-data/retention.md): Measure how cohorts that perform a starting event come back and perform a returning event over time.
- [Funnel](/docs/product-analytics/query-data/funnel.md): Track user progression through sequential events to measure conversion rates and identify drop-offs.